TIME TO LEAD: Why We Built LeadWell Systems

Dentistry was never supposed to feel like this:

Long hours. Turnover. Revenue that looks good on paper, but profit that disappears in the chaos.

We see it every day: talented dentists burning out, practices running on fumes, owners stuck being their practice’s biggest employee instead of its leader.

The truth? The problem isn’t your team. It isn’t the pennies. It’s your system.

Most practices run on duct tape — scattered SOPs, staff heroics, and the owner’s sheer willpower.

That works for a while. But eventually, it breaks. And when it breaks, you feel it everywhere: patient experience, staff culture, profit margins, even your own health.

LeadWell was built to change that.

Our Story

LeadWell didn’t start as a software idea. It started as survival.

Dr. Pauline Le lived the chaos firsthand. She built her practice the hard way: long nights, constant turnover, the weight of every problem landing on her shoulders. Burnout wasn’t a theory — it was her daily reality. But when she put the right systems in place, everything changed. Her margins doubled. Her team stabilized. And she rediscovered why she became a dentist in the first place.

That transformation sparked a bigger vision: if systems could save her practice, they could save thousands more.

Jeremy Vaughan had spent his career building companies, inventing frameworks, and scaling platforms. He knew what most dentists didn’t: in every other industry, operating systems unlock growth and reduce chaos. The missing piece in dentistry wasn’t talent or effort — it was the right operating system. When Pauline shared her story, he saw the opportunity to build it.

Kristen Davis brought the third piece: the human layer. A strategist and operator, she’s spent her career helping leaders get unstuck by building capacity in their teams and clarity in their execution. In dentistry, she saw the same pattern over and over: owners trapped in the weeds, unsure how to delegate without losing control. She knew the fix wasn’t more effort — it was structure.

Joe Procopio makes the system real. A seasoned engineer and CTO, Joe has built and launched products across multiple industries. At LeadWell, he is our architect behind SOPHIE — the "Standard Operating Procedure Hub + Intelligent Execution" engine. SOPHIE is the backbone that centralizes SOPs, dashboards, HR, and financials, turning the philosophy of LeadWell into a software platform dentists and teams can use every day.

Together, we built LeadWell OS — the first Business Operating System designed specifically for dental practices.

The LeadWell Framework

In 90 days, we help you rebuild your foundation.

In 12 months, we coach you and your team to run a business that finally serves you instead of consuming you.

Clarity → You know your numbers, your bottlenecks, your path forward.
Capacity → Your team executes consistently without leaning on you.
Confidence → Your practice grows profitably, predictably, and sustainably.

This isn’t about running harder. It’s about running smarter.

It’s about building a practice that grows, scales, or sells — on your terms.

The 3 Pillars of LeadWell

What makes LeadWell different is that it’s not just a coaching program, not just training, and not just a piece of software. It’s the integration of all three:

1. Coaching → Human-to-human guidance that helps owners break through burnout, build leadership habits, and apply systems with accountability.
2. L’ACADEMY → Vision-to-Practice training that develops both owners and teams, creating alignment, clarity, and competence at every level.
3. SOPHIE → The Standard Operating Procedure Hub + Intelligent Execution engine — a platform that centralizes SOPs, dashboards, HR, and financials across locations, bringing structure and automation where chaos used to reign.

Each pillar is powerful on its own. Together, they form the only business operating system built for dentistry — helping practices rebuild their foundation in 90 days and run sustainably within 12 months.

This isn’t about running harder. It’s about running smarter.

It’s about building a practice that grows, scales, or sells — on your terms.

2026 is coming fast.

The only question is: Will your practice still be running you… or will you finally step into leadership?



👉 It’s TIME TO LEAD.